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Obtain a business phone number
In today's digital age, a business phone number continues to play a vital role in conveying professionalism, building trust, and connecting with customers. Here's why having a business phone number is important and how you can leverage it for marketing
Sencha is here to help everyone understand what it takes to start from scratch and transition to running a strong small business. 
Advantages of a Business Phone Number:
Toll-Free Number
Consider getting a toll-free number, such as an 800 number, especially if you serve customers outside your local area code. A toll-free number creates a professional image, implies success, and encourages customers to call without worrying about costs.
A phone number that spells out a relevant word (e.g., 1-800-FLOWERS) can make your business more memorable, helping potential customers recall your contact information easily.
Urgent Problem Solving
Customers who call your business often have urgent issues or questions that need quick solutions. Direct communication over the phone helps resolve problems promptly and enhances customer satisfaction.
Complex Issues
For complex or sensitive problems, speaking over the phone is more effective than emails or chat. This can save time and frustration for both you and your customers.
Brand Legitimacy
Having a visible phone number adds legitimacy to your business. Customers perceive a direct line of communication as a sign of trustworthiness and accessibility.
Offline Reach
Not everyone is constantly online. By having a phone number, you cater to a broader audience that may prefer phone communication over digital channels.
Using Your Business Phone for Marketing:
Memorable Number
Consider obtaining a number that spells out a word related to your business. While this is less crucial than before, it can still make your number easier to remember.
Direct Communication:
Use your phone as a tool for personalized communication with customers. Address their concerns, provide information, and establish a strong rapport.
Professional Voicemail
Set up a professional voicemail greeting that clearly states your business name and offers an option to leave messages or navigate to relevant departments.
Phone in Ads
Including your business phone number in your advertisements, whether online or offline, adds a layer of credibility and allows potential customers to contact you directly.
Offline Accessibility
Emphasize your phone number on printed materials like business cards, brochures, and flyers to cater to customers who prefer offline communication.
Mobile Responsiveness
Optimize your website for mobile devices and prominently display your phone number for mobile users to easily contact you.
Remember that while online communication is important, the traditional phone remains a valuable tool for providing immediate assistance, building relationships, and offering a sense of authenticity and legitimacy to your business.